Project 3

Project #3

DESCRIPTION

The project has undeniably accomplished its twin goals of establishing a digital hub for fitness and bodybuilding enthusiasts and augmenting user engagement. Ultimately, the website is helping Hervival Fitness make a more significant impact in the fitness and bodybuilding community.

When

2021

Problem

Before the project, Hervival Fitness lacked a digital platform to effectively reach its target audience. There was no centralized online presence to communicate its fitness programs, expert insights, and create a sense of community among its audience. This lack of a dedicated website was impeding the organization's ability to share its fitness and bodybuilding expertise.

THE GOAL

The project revolved around achieving two primary goals:
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Digital Hub: Establish a central online platform for Hervival Fitness that provides easy access to fitness programs, resources, and expert guidance for bodybuilders and fitness enthusiasts.
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User-Centric Design: Develop a user-friendly, engaging design that prioritizes user experience, encouraging visitors to explore Hervival Fitness's fitness programs and fostering a sense of community.

My RoleWorking

As the lead UI/UX designer and developer, my role encompassed various responsibilities:
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Research: Extensive research into industry best practices for fitness and bodybuilder websites.
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User Research: Conducted user interviews to gain insights into the preferences and needs of fitness enthusiasts.
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Design: Developed the website's information architecture, wireframes, and visual design elements, ensuring alignment with Hervival Fitness's branding.

Development: Implemented a fully responsive website, guaranteeing an optimal user experience on various devices.Interaction Design: Integrated interactive features to enhance user engagement and encourage community building.

Tools Used

Notion for documentation

Figma for wire-framing and high fidelity designs

Wix for Web Design

User Research

Research methods: User interviews, Surveys

To understand the target audience and their specific needs, I conducted the following user research:User Interviews: In-depth interviews with fitness enthusiasts were conducted to gain a deep understanding of their expectations, preferences, and pain points related to fitness and bodybuilder websites.Competitive Analysis: Analyzed other fitness and bodybuilding websites to identify best practices and opportunities for differentiation.User Persona Development: Detailed user personas were created to represent the target audience, serving as a foundation for design decisions throughout the project.

Design System

The project included the establishment of design systems, which encompassed:Information Architecture: I designed a logical structure for the website, ensuring content was organized to facilitate easy navigation between Hervival Fitness's fitness programs, training resources, and community features.Visual Design: I crafted a visually appealing and cohesive design that aligned with Hervival Fitness's branding. This involved selecting colors, typography, and imagery that resonated with the target audience.Responsive Design: The website was developed to be fully responsive, ensuring a seamless user experience on various devices, including mobile phones, tablets, and desktop computers.

When

2021

Summary

The Hervival Fitness website was successfully created from scratch, offering a platform that effectively represents the organization's fitness programs and bodybuilding resources. The user experience was greatly improved, simplifying the process for visitors to access the content they were interested in.

Impact

The newly established Hervival Fitness website has had several significant impacts:The organization now possesses a robust online presence, effectively sharing its fitness programs, resources, and fostering a vibrant community among fitness enthusiasts and bodybuilders.User engagement has experienced substantial growth, with visitors dedicating more time to exploring the website and actively participating in the community.The website now serves as a valuable resource for individuals interested in Hervival Fitness's fitness programs and bodybuilding expertise.

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HERVIVAL FITNESS