PURPOSELYKESHIA

PurposelyKeshia is a non-governmental organization (NGO) with a mission to make a positive impact on society. The organization recently launched a book as a part of its outreach. This case study presents the journey of designing and developing the PurposelyKeshia website from scratch, showcasing the NGO's initiatives and promoting its book launch.

YEAR
‍2022
CLIENT Purposely,
USA
PROJECT Website
UX & UI
ROLE
‍Web Designer

VIEW LIVE
PROJECT
Project #2
DESCRIPTION
This project has achieved its objectives of establishing a digital presence for the NGO and enhancing user engagement, ultimately helping PurposelyKeshia make a greater positive impact on society and share its book with a broader audience.
When
2022
Problem

Before this project, PurposelyKeshia lacked an online platform to effectively convey its mission and promote the newly launched book. The absence of a website hindered the NGO's outreach efforts, making it challenging for the target audience to access information about its initiatives and the book.
THE GOAL
The project aimed to achieve the following objectives:

Establish a Digital Presence: Create a website that serves as an online representation of PurposelyKeshia, conveying its mission, initiatives, and the book launch.

User-Centric Design: Develop a user-friendly and visually appealing design that prioritizes user experience and engagement, encouraging visitors to explore the organization's initiatives and learn about the book.
My RoleWorking

As the  UI/UX | Web designer and developer for this project, my responsibilities included:Researching industry best practices for NGO websites and book launches.
Conducting user research to understand the target audience's needs and preferences.
Designing the website's information architecture, wireframes, and visual design elements.Developing a responsive and user-friendly website.
Implementing interactive features to enhance user engagement.
Tools Used
Notion for documentation

Figma for wire-framing and high fidelity designs

Wix for Web Design

User Research

Research methods: User interviews, Surveys

To understand the target audience and their needs, I conducted the following research:
User Interviews: Engaged with potential users to gather insights into their expectations and preferences regarding NGO websites and book launches.
Competitive Analysis: Analyzed websites of other NGOs and book launches to identify best practices and opportunities for differentiation.
User Persona Development: Created detailed user personas to represent the target audience, guiding design decisions.
Design System
The project included the following design and development elements:
Information Architecture: I designed a logical structure for the website, categorizing content to ensure easy navigation between PurposelyKeshia's initiatives, book information, and resources.
Visual Design: I created a visually appealing and cohesive design that aligned with PurposelyKeshia's branding. This involved selecting appropriate colors, typography, and imagery.
Responsive Design: The website was made fully responsive, providing a consistent user experience across various devices, including mobile phones, tablets, and desktop computers.
When
2022
Summary

The PurposelyKeshia website was successfully designed and developed from scratch, providing a platform to showcase the NGO's mission, initiatives, and book launch. The user experience was improved to make it easy for visitors to access the content they were interested in.


Impact

The newly built PurposelyKeshia website has had several significant impacts:
The organization now has a strong online presence, effectively conveying its mission and promoting the book launch.User engagement has notably increased, with visitors spending more time on the website.The website serves as a valuable resource for those interested in PurposelyKeshia's initiatives and the newly launched book.
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