KIMBERLY FINANCE

Kimberly Finance is a prominent finance consultant and vlog creator who sought to establish a strong online presence. The primary goal of this project was to design and develop a user-centric website from scratch that seamlessly combined Kimberly's financial consulting services and engaging vlog content. The website was created to provide a valuable resource for financial information while fostering community engagement.

YEAR
‍2023

CLIENT Finance, USA

PROJECT Web Design

ROLE
Web Designer

VIEW LIVE
PROJECT

Project #1

DESCRIPTION

Kimberly Finance, a prominent finance consultant, uses this website to share her expertise and engage with her audience, offering financial advice through blog posts and vlog episodes.

When

2023

Problem

Before the project, Kimberly Finance lacked an effective online presence. There was no centralized platform to showcase her financial knowledge and engage with her audience. Visitors found it challenging to access her services and vlog content, resulting in fragmented user experiences and limited audience engagement.

THE GOAL

The project had the following key objectives:

Unified Platform: Create a consolidated website that seamlessly integrates financial consulting services and vlog content to provide a unified user experience.

User-Centric Design: Develop a user-friendly design that prioritizes the user experience, making it easy for visitors to access financial insights and consulting services.

Community Engagement: Build a platform that encourages community interaction, enabling users to share their experiences and provide feedback.

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My RoleWorking

As the lead UI/UX designer and developer, my responsibilities encompassed:Research and analysis of industry best practices.User persona development and understanding the target audience.Information architecture design.Visual design and branding.Responsive web development.Implementing interactive elements for an engaging user experience.

Tools Used

Notion for documentation

Figma for wire-framing and high fidelity designs

Wix for Web Design

User Research

Research and Discovery:Competitor Analysis:Researched and analyzed websites of similar finance consultants and vloggers. This helped identify industry trends and allowed for differentiation through a unique design approach.User Persona Development:Created detailed user personas to represent Kimberly Finance's target audience. This helped in making informed design decisions and shaping the user experience.

Design and Development:Information Architecture:Designed a clear and logical information architecture that separates financial consulting services, vlog content, and resources. This made it easy for users to navigate and find the content they were interested in.

Visual Design:Developed a modern and cohesive visual design that aligned with Kimberly Finance's brand identity. The color scheme, typography, and imagery were chosen to convey trustworthiness and professionalism.Responsive Design:Ensured the website was fully responsive, providing a consistent and enjoyable user experience across various devices.

Design System

I established a design system that included:

Information Architecture: Developed a logical and clear structure for the website, separating consulting services, vlog content, and resources.

Visual Design: Created a modern, cohesive design that aligned with Kimberly Finance's brand identity. This involved selecting appropriate colors, typography, and imagery.

Responsive Design: Ensured the website was fully responsive for a consistent user experience across various devices.

Summary

The project resulted in the successful creation of the Kimberly Finance website from scratch, delivering a unified platform for financial consulting services and vlog content. The user experience was greatly improved, making it easier for visitors to access the content they were interested in. Community engagement features were integrated, encouraging user interaction and feedback.

Impact

The newly built Kimberly Finance website had several significant impacts:Kimberly Finance now has a comprehensive online presence to showcase her expertise and vlog content.User engagement has notably increased, with visitors spending more time on the website.A community has started to form around the website, with users interacting, sharing experiences, and seeking financial advice.The website now serves as a valuable resource for those seeking financial guidance and insights, achieving its objectives of providing a unified platform and encouraging community engagement.

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